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About Us

The Best Brands In Cycling

Founded in 1988 by former professional road racer and Armenian National Champion Hrach Gevrikyan, Velo Pasadena is considered one of the finest cycling stores on the West Coast. Hrach has spent nearly 30 years working to become a staple of the California cycling culture.

Located on the famous Colorado Blvd in Pasadena, the store features a wide selection of the best brands in cycling. Over the past 25 plus years Velo Pasadena has grown from a 675 sq. ft. shop to one of the top Time, Pinarello, BMC, and Felt Bicycles dealers in the country housed in a 5,000 sq. ft. showroom with hundreds of bikes and frames hanging from every corner of the building

This success is the direct result of Hrach's and his staff's relentless commitment to professional service and quality, a dedication that is apparent in every bike Velo Pasadena sells as each and everyone comes backed by 2 years of Free Maintenance, ensuring each customer the best ride possible!

Why Shop With Us?

From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average bike shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Low Price Promise

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.