Natural History Museum of LA Presents: LA on Wheels
The Natural History Museum of Los Angeles recently featured an inspiring article and video highlighting the journey of Hrach Gevrikyan, founder of Velo Pasadena Bicycle Shop. This feature delves into Hrach's transformation from a young Armenian gymnast to a national cycling champion, and eventually, a pivotal figure in Pasadena's cycling community.
Pasadena E-Bike Rebate
PWP residential electric customers are eligible for a $500 rebate when they purchase a new qualifying electric bicycle from a bike shop located in the City of Pasadena. An additional $500 bonus rebate (up to $1,000) is available for customers currently enrolled in PWP’s income-qualified bill payment assistance program.
Glendale E-Bike Rebate
This program provides a rebates to GWP residential electric customers or Glendale residents (with proof of residence) who purchase a new electric bicycle. An additional $100 dollars will be added if enrolled in the Glendale Care Program.
Whether for road, track, or trail, professional athlete or weekend warrior, it is our mission to produce the best bike in every class.
Teammachine R 01 ONE
The all-new BMC Teammachine R was designed for a special breed of cyclist. Light enough to ascend the most demanding climbs and stiff enough to endure the most watt-crushing sprints, the Teammachine R is the ultimate race bike.
Kaius 01 Three
Kaius is a premium carbon gravel bike built to be your elite race companion for all terrains. The unprecedented carbon layup and gravel-specific geometry ensure the perfect balance of stiffness, lightweight, and compliance for optimal traction on loose surfaces, front-end stability, and unmatched climbing prowess.
Roadmachine 01 Two
When it comes to your one-bike collection, we’ve now legitimately pushed the boundaries with the latest Roadmachine 01. Featuring innovative BMC technologies including Stealth Cable Routing, built-in downtube storage, the ICS Carbon Evo Cockpit, and complete with the Shimano Dura-Ace Di2 groupset and 4iiii powermeters, combined with DT Swiss ERC 1100 Dicut wheelset, this Roadmachine 01 TWO build is a veritable rocket.
Roadmachine 01 AMP ONE
Everything that other e-road bikes aren’t: The Roadmachine 01 AMP ONE is uniquely engineered for high mileage with hidden power. Innovative and researched, we’re continuing the Roadmachine’s lineage by allying a technically refined design with the exceptionally light and quiet class 3 TQ-HPR50 drive unit.
Teammachine SLR:
Better than it's ever been.
Teammachine SLR TWO
The pinnacle of modern cycling, a lightweight carbon road bike frame, integrated cable routing paired with the precision of Shimano's Ultegra Di2 groupset. Unleash the Teammachine SLR. Experience the legend of cycling innovation with a road bike that sets the standard in the modern era. Built with lightweight Premium Carbon, this race bike frameset is shaped with a TCC Race compliance construction.
Teammachine SLR FOUR
Experience the gold standard of comfort, control and speed on BMC Teammachine SLR. Premium carbon, stealth integrated cable routing and the reliablity of Shimano 105. Experience the gold standard of comfort, control and speed on BMC Teammachine SLR. Premium carbon, stealth integrated cable routing and the reliability of Shimano 105.
Race Proven
With a race-winning design, Teammachine SLR has that performance pedigree that translates from the big stage to your next big ride. You don’t get a better heritage. Or a faster one.
V4RS
This bicycle has been engineered and built to do just on thing: win. The Colnago V4Rs is the results of years of research and tests in the World Tour. Improved stiffness, better aerodynamics and weight decrease.
C68
Handmade in Italy. In the Colnago C68 Road, we have channeled all the energy, passion technology, history and DNA of Colnago to create a bike that is the ultimate, the pinnacle of the art of bike building according to Colnago.
Assos SS25 Equipe R Collection Available Now.
Refresh your race kit.
Bold colors. Sleek designs. All-new style.
EQUIPE R for SS25 has arrived—engineered for speed, comfort, and peak performance, every ride, every day.
Assos RS Collection.
Designed for racing and high-intensity rides, EQUIPE delivers our fastest fits, lightest fabrics, and World Tour-proven performance. Gear up in the best. Ride at your peak. Take on your next challenge today.
Assos UMA/DYORA SS25.
When the road tilts up we find rhythm. When it points down, it’s a state of flow. Calculate, focus, repeat. More than just race day, SS25 embodies
life on the bike, every day. Available in store now.
Curbside Pickup Available
Your safety is important to us. Shop online and select curbside pickup. We'll contact you as soon as your order is ready, and deliver your gear to you with zero contact. Please get in touch with any questions.
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Bike Service
During this challenging time, bikes can be a clean transportation alternative, a healthy stress-reducing activity, and a fun way to spend time with family outside. We're offering bike service to keep you rolling.
Responsible Delivery Options
We want to make it easy for you to get the essential cycling equipment you need while respecting restrictions on travel and the importance of social distancing. Simply choose home delivery at checkout and we’ll bring your gear to you.